This summer many athletes are readying themselves for the summer Olympics in Paris. The Olympics have sparked a popularity over various sports time and time again. Seeing famous athletes compete is proven to inspire young children and adults to also get involved.
Event organisers can use this increased popularity to run Olympic themed events. This article will discuss the effect of the Olympics and a guide to running Olympic events.
Effect of Olympics on sport popularity
During the Olympics, Team GB represent almost every sport. With over 40 sports streamed on television, many who tune in find themselves yearn to learn an abstract sport or start back up.
In recent years, the three sports that gained most traction and increased participation post-olympics are: Gymnastics, Athletics, Football. Many wanted to enroll their child in a sport but had little knowledge of where they could. The perfect opportunity for an event organiser to take advantage.
How can the effect of the Olympics increase my revenue?
Our top tips for capitalising on the Olympics this year:
The upcoming Olympics could provide an opportunity to increase uptake for your event. If you run events for a specific sport, such as tennis or swimming, the olympics could provide a wave of interest around your sporting event.
With so much media surrounding it (around 26,000 journalists), the Olympics are the perfect way to grab attention and place you on the map. Use this time to market far and wide. Read below for our top 3 tips for ensuring you make the most of the event and attract as many people as possible to whatever you may be planning.
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1. Partnering with local athletes
An excellent event type that would garner attention is one that utilises access to a local athlete prolific in an Olympic sport.
Host talks with local athletes. Have them run workshops or even offer advice with the aim of can motivating people. It shows that anybody can reach their goals (with enough hard work of course) and will propel activity of the youth.
As of 2023, around 22.7% of year 6 students were obese – a staggering number. Inspiring children with their heroes can get them moving and also build communities surrounding sport. Having these role models will drive a healthier approach, as well as promote your event.
2. Group leisure sports
Offering group sports can mitigate the intimidation of joining alone. Additionally, a laid back approach can help beginners settle into the sport and play for enjoyment, as after all sport is for everyone. These kind of activities can build comradery and show your event is welcoming to all. In turn this can form the basis for a lifelong connection to sport. By building a community participation will soar and you can see that your event will succeed.
3. Equipment loan schemes
Equipment for sports can be expensive. Especially during the cost of living crisis, sport can go beyond the budget for some communities.
Sports clubs and even event organisers can attract people by loaning out equipment. Many people don’t want to make the full commitment to the sport, especially if it is only for leisure. By loaning equipment, you may access profits but also attendees could increase as a larger proportion of people are reached.
By following our top tips, you can use the Paris Olympics 2024 to the your advantage. You are able to inspire people of all age groups to take up a sport and receive genuine satisfaction as well as increased profits. If you are putting on an event you can also use these tips to increase attendees to ensure your event is profitable!
Hello, I am Sofia Romero-Trigo and sports are a big part of my entertainment. This summer I am heading to Reading and Leeds as music has always been a big part of my life and to experience this live is an absolute dream come true. Read the above article to discover the popularity of the Olympics, what is trending this year and why you should also book a ticket! Also consider reading more information from Insure Our Event below.
