Planning for next year? Here are the top 10 event trends for 2021

December 28, 2020

When everyone was excitedly sharing their 2020 predictions, who knew what was on the horizon for the live entertainment and events industry? 

With a question mark still hanging over 2021, we’ve compiled our list of event trends for the year ahead and how event planners can stay one step ahead. 

1. Have a back up plan

It’s a great idea to be positive and continue planning your fantastic 2021 events. But, in this ever-evolving situation, we all have to be realistic. Things may change, and events may need to be reworked, postponed or cancelled altogether. Make sure you have an alternative for every eventuality, such as a virtual edition of your event ready to go. 

2. Get especially creative 

People have really missed out on live events. But, because of the drought, there’s plenty of competition. Event organisers have all postponed dozens of events into 2021, with many vying to create even bigger and better upcoming events. That means competition will be fierce. People can only attend so many events in one year, and they’ll be choosing wisely. Make sure your event stands out. 

3. Safety, security and flexibility will be key

If 2020 has taught us anything, it’s that anything can happen. Event goers will be nervous and tentative about booking events, in case they’re not able to attend or the event ends up getting cancelled. Event organisers must try to quell nerves and communicate effectively with their audience. Make sure all safety measures, additional considerations and attendee expectations are listed clearly on an event website and any booking confirmations. This will help attendees understand more about what to expect, which will build their confidence. 

4. Insure your event in plenty of time 

Don’t wait until the last minute to insure your event. Protect yourself against event cancellation, equipment damage or public liability claims. Event insurance is often required if you’re hiring out a venue space, so you can make sure you’re able to secure the space you want when you arrange event insurance straightaway. 

5. Trial runs will be integral

It’s all about the fine detail, such as how guests will move around your event space and how your team will manage the crowd. Thinking about aisle space, food serving areas and event timetables might not be good enough. You should run it through in practice, involving your event staff and volunteers so your real life event runs like clockwork. 

6. Smaller events will be popular

Huge mass gatherings might still not be possible in 2021. So the phrase “little and often” may come into play. While huge markets, summer fairs and Christmas events are often a staple in any event organiser’s diary, we’re expecting most events to be ticketed in 2021 so event planners can keep control of the numbers. 

7. Outdoor events will be bigger than ever

People might still be nervous about heading inside for events. Think about whether you can create an exceptional outdoor experience, instead. You don’t need to worry as much about audience capacity, though you’ll still need to make sure comprehensive safety measures are in place. 

8. Variety will boom

Attendees will want everything wrapped up in one event. They won’t want to attend a conference where networking and speaker sessions are the only activities on the agenda. People expect much more – yoga classes, cooking masterclasses or even stand-up comedy to help break the ice. You don’t have to stick to one or two key activities at your event – mix things up so your attendees can pick and choose what they take part in. 

9. 2020 themes will continue to be important

Sustainability, accessibility and personalisation are all major trends continuing way into 2021 and beyond. Think about how you can ensure your event is as sustainable as possible, and open for all to really enjoy. You should also think about how you can make your event personal to each person – from unique digital timetables through to e-tickets and personalised follow up offers. 

10. We’ll focus on staying local

People are ever more aware of the importance of supporting the local economy. Choosing local venues and local suppliers will be key in 2021. Attendees may be hesitant about travelling too far afield, so we expect event organisers to appeal to local audiences more often. Large scale national or international events may still happen, but attendees may be keen to go along to smaller events more often. 

Whatever happens in 2021, we hope it’s a successful year for everyone involved in the events industry! What are your event trends predictions?

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